Who We Are

OVERVIEW

Established in 2007, the group has
corporate office based in Riyadh,
Saudi Arabia.

The group has several companies providing services in diverse business  areas, which include Fashion Retail & Distribution channels; each division operate as a separate entity. Customer satisfaction has been our utmost priority, today we are recognized as a well established group in the Middle East. We strive to bring the best of the world’s fashion, baby care, personal hygiene brands to our deserving customers in Saudi Arabia.

We are always looking for new opportunities to get closer to our customers and expanding our horizons. The new ventures include e-commerce and multi-brand shopping concepts.

Sadana Truck

OUR VISION

To be a leading Retail & Distribution company in MENA region. To offer consumers exceptional products of the highest international quality, which contribute to an improved life-style and shopping experience.

OUR MISSION

Serve a wide segment of Saudi Arabian market with innovative, cost effective, trendy and globally competitive products and services with a focus on environment sustainable initiatives.